Explain why there is a need for the proposed publication. Have there been changes in this field to cause a need for it, or is there a gap in the existing literature that needs to be filled?
Indicate the audience(s) for this material (e.g., academic/research, graduate students, professionals). Be as specific as possible. If the book is aimed at graduate students, indicate whether it is a primary or supplemental text.
List groups with an occasional need for this material.
List in order of importance the SIGs and other organizations and professional or trade publications whose members or readers would be likely subscribers.
List publications that compete with or are similar to the one you propose, describing their weaknesses and strengths and how your publication will be superior. Provide as much data on competitive products as possible (publisher, date written, price, page length, etc.).